• According to R&D: “In the Groove”


    If you're a golf fan, you've likely heard plenty of discussion over the past several years about wedge grooves, USGA groove rules, and golf ball spin. But how do grooves really work, and what can you do to improve performance with your wedges?

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  • COBRA Tour athlete Jonas Blixt talks about the new Tour Trusty Wedge

    Jonas Blixt has had the new Tour Trusty wedge in his bag for a while now and he has a few things to say about it. The wedge is being pre-sold on right now and will be in stores on October 1, 2013.

    And if you haven't seen him with the Tour Trusty in action, watch him birdie holes 4 & 18 at The Barclays with it.

  • According to R&D: 3D printing

    Golf club design has come a long way from the days of a master craftsman sitting at a work bench and hand benching a club head.  Sure, there is still some hand work done here and there, but it is extremely rare for a modern club to be designed without the help of a Computer Aided Drafting (CAD) tool.  While it is sexy to say that a part was hand crafted by a master craftsman, the truth of the matter is that club design has progressed light-years due to the use of CAD.  There is one problem however with CAD tools in that they are strictly two dimensional.  In other words, while you can create a 3D part in CAD, it can only be viewed in two dimensions on a computer screen, making it impossible to visualize how the complex, three dimensional curvatures and surfaces of a club head will look in real life.  The quality of the complex curvatures and surfaces of a club head are extremely vital to the overall look and shape of a finished product.  A good shape will inspire confidence and allows the golfer to achieve maximum performance from their club.

    So how then do club designers ensure quality complex curvatures and surfaces in the head designs?  Continue Reading

  • According to the Pros: MyFly™ Technology

    Check out #TeamCPG and hear how they are using the MyFly™ Technology while out on Tour. COBRA'S AMP CELL Driver gives you the ability to adjust your loft to maximize distance, manage trajectory for different weather and ground conditions, all while keeping a square face….thanks to the SmartPad™ Technology. Take it from the pros, Rickie Fowler, Ian Poulter, Jonas Blixt, Lexi Thompson, Jesper Parnevik, Anna Nordqvist, and Johan Edfors and learn the advantages of adjusting your loft on the go with MyFly™ Technology.